As a former coach, this tactic is used to distract a ball-handler that has picked up his/her dribble, and is looking for an outlet to pass the ball. It also relates info to teammates that there is a possibility for a 5-second count, so tighten up your defense. Especially effective without the shot clock.
As a ref, I have no problem with this, because both teams are afforded the opportunity to use this tactic. Either team can do whatever they can 'within the confines of the rules' to accomplish their ultimate goal of winning the game. I don't have a problem with it; it is just chalked up as court noise in my mind and we keep playing.
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Nature gave men two ends - one to sit on and one to think with. Ever since then man's success or failure has been dependent on the one he used most.
-- George R. Kirkpatrick
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