The ASA does NOT have a rule about profanity. This is a local rule, as is the enforcement you describe.
I don't think "Bull Crap" would make it the profanity list on 95% of the people I know. However, a player saying that directly to an umpire about one of their calls is likely to bring up the ASA unsportsmanlike conduct rule, and not warrant an out, but maybe warrant an ejection.
"Can I say, 'Bull Crap'?"
"Yes, you can say it to your heart's content in your car. You're gone."
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