Quote:
Originally posted by Dan_ref
Quote:
Originally posted by w_sohl
It is a recruiting tool period. It undoubtedly affects kids decisions when they see this.
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Let's get real here for a second.
99.9999999+% of all HS varsity players have absolutely zero chance of getting a letter from Duke, let alone getting a look from any Duke assistant coach.
Of those who are seriously recruited, how many do you think will make their decision based on some American Express commercial they might have seen on TV?
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Actually, teenagers make such decisions on things much sillier than a commercial. When a recruit gets down to making a choice between two perennial powerhouses, very small things can make a difference. The commercial is basically no different that a video a recruit might see while on a visit to a school, with the exception that there are no players in the commercial.