Ready...
You can try what I do. It works for me. I say, "We want good sportsmanship tonight." Then I turn to the coaches and point to both of them (open palms, not an accusing finger) at the same time. "Coaches, sportsmanship starts on the bench. We're counting on you to be good examples and show good sportsmanship." I started this after asking if they would show good sportsmanship and got a few attempts at humor that made them look stupid! I don't ask them if they will, I tell them in front of their captains that it is expected.
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