In most states, officials are assigned by booking agents sanctioned by the state association. Schools/conferences have to use specific booking agents. These schools are not going to want ot or be permitted to use your service.
In other states, schools contract directly with officials. But they usually use the same officials over and over again. They probably aren't going to be interested in your site either.
Occasionally, we see someone post on this or other sites, looking for officials. But unless you're fortunate enough to just happen to have between a dozen and several dozen officials registered in that area, it won't fly.
Bottom line, what you're trying to do is going to be almost impossible to pull off. I wouldn't sink a lot of money into it, if I were you.
Sorry but you asked.
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