It means different things at different times. Some common meanings are:
* I'm too cool to follow my mediocre shot with anything but my mouth
* I'm too lazy to bust my hump and get back on D, so I'll ask the referee to stop the game for my pathetic self
* I'm too wimpy to play through that little bit of contact and deserve to be doled out a foul shot
* I have no reason for missing such a wide open shot, and I know the coach will chew my behind off, so I'll lamely attempt to blame my own poor play on the defense
* Don't you KNOW WHO I AM? Come on, ref! All my peers in the NBA get that call every night! Why won't you give me that call?
Have I missed any?
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"It is not enough to do your best; you must know what to do, and then do your best." - W. Edwards Deming
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