[RookieDude]

I have a simple philosophy...
"It's not WHAT they say, it's HOW they say it."

Coaches most of the time want to know WHAT their player said...
I simply tell them the above.

The player could be yelling in my face, with his hands/arms flying around and stomping his feet, "You are the best official I've ever had!"
Whack! T...it's his actions, not necessarily his words. IMO

Having said that, there has been occasions where a player has said a curse word to himself...after a missed basket for instance...if it can't be heard by his mother, sitting in the front row, I let it go for the most part.

To address rainmaker's question specifically...I wouldn't want players running around yelling "Freakin' this and Bloody that"...again, it's their actions. This could be construed as Unsporting, IMO.