I'm more aware of this particular nuance b/c I got it wrong on a test one year. It's kind of funny actually. If you look at the NCAA rules governing the shot clock, they fall under NCAA 2-13. Article 6 says that the shot clock operator shall stop the timing device and reset it (c) when any held ball occurs. There are a couple of exceptions, but the general rule is to reset on a held ball.
The biggest and most obvious exception is if there is team control and the defense causes the held ball, and the offense has the arrow. But that's an exception! The other exception is if the held ball occurs during a throw-in and the arrow favors the inbounding team.
So remember, the rule is that you
always reset on a held ball -- unless there's team control, the defense causes the held ball, and the offense is getting it back.
