Bending is precisly what the coaches work to do. The original rule stated that if you had a player 7 or more yards off of the LOS that was a scrimmage kick formation and thus the snapper could not be contacted directly. Some coach read that and put a flanker off of the line by 7 yards with the quarterback under center. This formation met the definition of a scrimmage kick formation. This was obviously not the intent of the new rule but was a result of how it was written. Since then we have more requirements like no one in position to take a direct snap and the player 7 yards off to be in a position to take it.
So the intent of the rule for roughing the snapper is to protect the snapper while in a vulnerable position. If they are lining up in a field goal formation but aren't quite as deep as is required by rule we can still tell the defense to stay off of the snapper just like we normally do on any normal punt, try, or field goal. The coaches may know that the protection requires 7 yards but the players probably don't. All they know is that you told them to stay off of the snapper.
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