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NFHS is trying to market their coaches like in college? Seriously?
How many college basketball coaches can you name? I'm pretty darn sure it's a tiny fraction of the 351 head coaches for division 1 teams (assuming each school has a head coach under contract at this time).
I've been officiating for 9 years now in and around Columbus, OH? You know how many coaches I can name? None. To be fair I'm not from Columbus, or even Ohio. I'm from central New York. However, when I was still playing in high school, do you know how many basketball coaches I could name in the league I played in? 1... mine.
Marketing in college is about the school... not any individual. A school may use certain individuals in marketing, but as time goes on it's the individual schools that fans relate to and continue with... not any one person.
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