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Hmmm...never expected to post a rant about beer on an umpiring site! :) |
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You can keep the IPAs. Have never been a fan. I don't believe most brewers understand the recipe. Quote:
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Nahh. . .IT IS Milawakees Best. Best is for Best Hangover and Best Beer Goggles and its Best to forget the night you drank it
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Then, she tells us that we might want to try a new brew called "Amber Bock," but never told us the brewery. We shrugged our shoulders, and we ordered two. After taking a sip, we were quite impressed. Smooth, delicious, nice aroma, not bad at all. After ordering our second round, we both glance up at the screen to see an Amber Bock commercial.... By Michelob! Talk about a comeback, Michelob. Very tasty. |
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"Bock" is a kind of beer. It is German in origin, with the original bocks being drunk by the monks during lent (since they were more, ummm, nutritious...). Modern bocks are quite different and some that carry the name "bock" aren't true bocks. I don't know if Shiner makes a true bock, or merely liked the sound of the name. Regardless, competition responds, so as the small brewers multiplied, expect AB, Miller, et al to respond with beers targeting that market. |
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Life, and commerce, marches on. |
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I would disagree with you on the mega giants of commerce "merely offering the consumer what they believe the consumer wants," and tell you that they are in fact trying to shape what the consumer wants by limiting selection and molding American and global tastes to fit what is best for their own commercial interest. Consider the way that Wal-Mart, as part of their marketing plan, when they first open a store in a given area, offers "regional" choices, until they have eliminated the majority of the competition. They then shift the store's stock to what you will see in 95% of the other Wal-Marts. Consider the fact that prior to prohibition, Budweiser was allegedly a full bodied, globally sought after pilsner. After prohibition (during the depression may I remind you), AB made the decision to change the recipe to using rice in the process, as rice was, and still is, a much cheaper alternative than using all malted barley. They felt that Americans would simply be glad to be able to legally have a beer, and also felt that brand loyalty would be with them. They were, and are correct. Even though the quality of the product suffered, they soon had greater than a 50% share of the beer market in America, on that one brand alone. So, people went, in a very short span of time, from drinking a quality pilsner to drinking swill, all in the name of brand loyalty. They have used their money and influence to effectively quash all comers in the 70+ years since. Such tactics as introducing Ziegenbock in Texas, and only in Texas, over a decade ago to fight the regional success that Shiner Bock was having. (And let me state, for the record, I am no big fan of Shiner as it is really, at best, a pedestrian, stepping stone style beer.) AB has also sued, with some success, competitors who challenge their market. They even sued the makers of Budvar, who had been brewing since the early 1870's. Need I go on? |
Granted it has been almost 21 years since a malted barley pop has graced my lips (other than "non-alcoholic" brews, but then again, everything has a little alcohol in it, including that Pepsi you just drank the other day).
But if memory serves me, Shiner Bock is nothing more than the bottom of the brew kettle after they have made their regular Shiner Horse Pee. For those of you who have never had Shiner, think Pabst Blue Ribbon in dark bottles. Back in the day, what with Texas weird weird liquor laws (Texas Stadium, longtime home of God's Team, was "dry" for many years, but you could bring a cooler of beer and get hammered), and before all the microbrews, Shiner was a pretty good choice. Many times after games (football in particular), us official types would gather at Hummer's in Amarillo and have a few buckets of Shiner. Today, I think the Sharp's (Miller non-alcoholic) is the best n-a beer. Beck's ain't worth the price, the Guiness ain't Guiness, and I don't like Bud products. Coors Cutter is my second choice. All in all, I'd rather just have a good root beer. |
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Unlike some, I don't see any deep dark conspiracy here. Only hitting consumer demand dead-on. Same with the hated eeeevvvviiiilllll Wal-Mart. Their primary go-to-market strategy is price - offer consumers products they want to buy at a lower price. Many small local businesses have figured out how to complete with Wal-Mart by hitting them where they aren't (service, product selection off Wal-Mart's radar, etc.). Many more try to compete against them on price and merely fail. But whose fault is that? We no longer buy groceries at the corner store, either - we go to the H-E-B, Cub, or whatever your mega-chain supermarket name is. Is that bad? Food is certainly cheaper as a result. Commerce marches on. I guess we are now on our third or fourth subject for this thread... |
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However, if they are such competitors, why does Guinness (Ireland) and Labatts (Canada) brew and market AB products in their respective market? Part of the deal actually includes an 8% AB buy-in (softball terms) of Labatts. http://www.anheuser-busch.com/press%...%2D11%2D06.doc |
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Start with Guinness at the top and work your way down in darkness, stopping at around Newcastle... the one exception being that I can stomach is Sam Adams, and that only in moderation if no real beer is around. |
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