The other problem (at least here in NY) is that the owners have eroded the fan base by catering to corporate ticket buyers. While I can afford to take the kids to one or two hockey games a year, it's about the same price as a trip to Disney World. Guess which one the kids would rather do?
The corporations are a source of easy money, but when the team is losing consistently, they'll spend their entertainment money elsewhere and noone will step up to buy the tickets. It's hard to get into watching a hockey game on TV if you've never seen one in person, so it's no wonder ratings are so low.
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