White on the shoes

[Mike Simonds]

I use New Balance because I like the wider sizes they offer. (My feet are wide from going bare-foot as a young lad growing up in Hawaii).

New Balance has those white N's on each side. I clean my shoes with the "Shoe Magic" brand cleaner that Honig's used to sell, and then apply the black polish on the black areas only.

My question is this: if you want to cover the white area of your shoes, what is the best way to do this?