NFL Catch Rule vs. NCAA & NFHS

[FormerUmp]

Jesse James' go-ahead TD overturned, ruled incomplete pass - NFL Videos

I'm sure most people have seen that by now.

First, for discussion's sake, the rule is written:

"A player who goes to the ground in the process of attempting to secure possession of a loose ball (with or without contact by an opponent) must maintain control of the ball until after his initial contact with the ground, whether in the field of play or the end zone. If he loses control of the ball, and the ball touches the ground before he regains control, there is no possession.

"A player is considered to be going to the ground if he does not remain upright long enough to demonstrate that he is clearly a runner."

One could certainly argue based on the first paragraph that he maintains control of the ball through his initial contact with the ground, then makes a move to extend the ball over the goal line. He has clear possession up until after he extends the ball over the line, well past his initial contact with the ground. Obviously this is not how the rule is interpreted.

How would this play be ruled in NCAA and NFHS (I guess you'd have to shift the player slightly so he's not down short of the goal line)? I've seen it suggested by some of the TV personalities that this play is a touchdown everywhere but the NFL, but I've also read other threads on here that suggests people would call this incomplete in their games as well.

Lastly, is there a way the rule could be "fixed" so that plays like this and the Dez Bryant play from a few years ago can be correctly ruled touchdowns without creating too many unintended consequences? This is one of a few rules in the NFL that comes up frequently enough and has to be explained frequently enough that the rule should probably be better aligned with "common sense."