Good officiating?

[just another ref]

I am reminded of a quote from True Grit. When asked if he needed a good lawyer, Ned Pepper (Robert Duvall) replied, "I need a good judge." A good judge, in this case, meant one who would let him stay alive. Too many coaches, if their team is not alive, equate this to bad officiating. Coaches, and others, see officials as nothing more than the bearers of bad news. There are exceptions, but with many coaches this overriding "the ref is a bad guy" mentality is further clouded by marginal rule knowledge and an obvious lack of objectivity on individual calls. How do we expect to be perceived as good, when viewed through such a hindrance of the clear picture?