It is not in the spirit and intent of the rules.
I also had a look at the NCAA rulebook and found this:
Rule 10. Fouls and penalties
"[...] Direct technical fouls include, but are not limited to, infractions that are unsporting in nature, such as acts of deceit, and disrespectful or vulgar remarks to officials or opponents."
Guess no more fake passes, head fakes or pump fakes since they're attempts to deceive the defense.