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I think your association needs to agree on some black-and-white boundaries which, while perhaps not verbatim in the rule book, are customary automatics in the vast majority of areas. Such as:
1. Coming more then a step or two out onto the floor, or significantly down the sideline out of the box, to argue (such as in your case).
2. Loudly directing disapproval of an official over a long distance instead of asking him/her to come over because the coach has a question.
3. Going berserk, even if the official believes he/she may not have made the best call of their career (a little rope is ok, but going nuts isn't).
Etc., etc.
Once your association agrees on a set of precepts, send a letter to the ADs saying that you're resetting expectations in an effort to get sportsmanship back on track.
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