[BoomerSooner]

I don't think Toyota was concerned about how the public might perceive officials while in the act of officiating. I really don't mind be screamed at on the field. I just don't want it to carry over into the parking lot. I think the idea was to remind people officials are people that experience breakdowns and deal with life just like everyone else off the field.

I don't think this one commercial by itself is going to change society's behavior toward officials, but it might change how a few people act. It is one more commercial attempting to have a positive influence on people than there was before it. I applaud their effort because changing a few people's behavior today, a few more tomorrow, and so on will eventually change society.