Quote:
Originally Posted by ref81
I know there are uniforms that are state/assn.-specific (most often sublimated with flag and or your assn. logo), but are they more popular than the generic ones? Are refs strictly following that and buying them rather than generic ones?
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I think your site looks pretty good, but I have to ask what motivated you to start this business? No offense intended, but you don't seem to have a great understanding of how the world of amateur basketball officiating works. I wish you the best of luck, but I think you need to know that more and more high school state associations are contracting with specific vendors to provide 100% of the uniform shirts for all high school officials in the state.
The big companies like Honigs, et al, aggressively pursue exclusive contracts with state organizations, then create the customized shirts with flags and state patches sublimated into the shirt.
I'm not sure what your business model is, or how you manage inventory, but I think it is important to understand the nature of the business today, and then try to identify specific areas of opportunity in the industry that you can take advantage of. What will make your store stand out?