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I'm a baseball guy and baseball is a first name sport at the higher levels. There's an implied lack of respect or a lack of a clue when a coach calls you "Blue" or "Ump" or anything but your first name. Likewise, I always get and use first names of the coaches/managers. This is from the lower levels through the college level.
I get that there are mixed opinions about doing the same in football and basketball, but I've always, ALWAYS used first names in those sports and I haven't once seen a coach taken aback by it. And I'm happy when they remember and use my first name. To me it doesn't imply familiarity -- it implies they either did their homework (found out who we were) or paid attention when I introduced myself.
Of course a lot of this is generational and/or cultural.
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