Quote:
Originally Posted by APG
During the NFL season, regular season games are the highest rated programming on TV. Sunday Night Football is the highest rated program in primetime. The Super Bowl has set or nearly set records consistently for the past 10 years or so. The NFL is a $9 billion plus/year industry. Games have gotten longer...and the people paying the bills DO. NOT. CARE. Longer games mean more opportunities for commercials.
There is no one the NFL really covets that is holding out due to the length of games. The league has networks and advertisers falling over to give them money to show their game/be a sponsor.
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But I bet they'd like it even better if they sold the same amount of commercial time for less game time.