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Certain calls need to be sold. A close block/charge is the first thing that comes to mind. Selling a call every so often helps convey conviction. I have seen officials in a b/c situation call it as if it was a routine oob call and coaches eat them up. Selling the occasional call lets everyone know you had it and had it all the way.
I also do baseball so this softball logic baffles me.... a banger at first base, a tag at the plate often need to be sold.
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