Coincidentally enough, I had a scrimmage tonight, too. One of the head coaches wanted to complain about every call against his team. He got a warning from me, I called a PC foul on one of his guys to which he said "HE WAS STILL MOVING" and one of my partners whacked him there.
Like I said, I do not put up with a lot in scrimmages. If you penalize bad behavior in scrimmages, it may end up preventing misbehavior once the real games start. Of course, I'm not sure why coaches insist on acting poorly in a scrimmage, anyway.