Quote:
Originally Posted by BatteryPowered
Take the NFL for example. You may be shocked to know that very little goes to cancer research from their pink October. Imagine the good that could be done in research if the NFL simply added up how much was spent league wide on pink towels, gloves, shoes, tape, patches, goal post pads, shirts, hats, uniforms (for the pink trim), etc. and simply donated half the money.
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Raising "awareness" is not the same as raising money, and it's not supposed to be. In an ideal world, raising awareness raises more money from other sources (fans, vendors, etc) that don't funnel through the NFL than the NFL spends on the pink stuff. The same complaint is often made about athletes who start a foundation to raise money: Why not just donate the $1 million to your cause rather than setting up and funding a foundation to raise money?