Three things come to mind here.
1) Do not send the player out. (can't put myself in the R's position, but if he saw the helmet turned around, he could have killed the play for safety's sake)
2) Coaches need to take a more active role in ensuring that players are properly wearing their helmets. Players are either strapping the 4 points and sliding the helmets on or loosely setting their straps, then buckling up.
3) The FED needs to increase the amount of plays a player sits for the helmet coming off. One play isn't getting it done.
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