Seems to go in cycles for me.
Had one HS season a few years ago where we had no measurements the entire season, probably because we had mostly blowout games.
OTOH, had a game this year where we measured three times in a half. They were all v-e-r-y close, and all on the opposite side of the field from the chains, which brought some snide comments from the volunteer chain crew.
If it's close in a competitive game, or if it's a crucial situation late in the game (even if it's not all that close), we measure. In a blowout -- almost never.
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