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Try reaching out to officials who officiate other sports (especially young guys), who might be interested in learning to officiate another sport in the off-season of their current sport.
They already have an officiating skill set that can help "jump start" them as a softball umpire.
If you have a need for fast pitch umps, consider approaching some "baseball only" guys to see if they might be interested in learning how to umpire fast pitch. While it might take them a bit to grasp the many differences in the rules, they already know the basics of working the plate and having a consistent and accurate strike zone.
Two other things:
1) Recruit to a specific number and availability. It makes the task a little less overwhelming......"I need new umpires" vs. "I need 10 new umpires who are available a minimum of one weekend day and two nights during the week."
2) Sell the benefits,..."You can make an extra ($$ fill in the blank) a week/month based on your availability. Because as someone said in a previous post, "it is a business."
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