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Anyone who has "The Look" has an advantage in officiating. What is the look? Tall, fit. muscular, handsome, neat appearance, confidant looking.
Some of these things you cannot control. I'd like to be taller than 5'10". I'm 5-10 pounds heavier than I'd like. Control what you can. What can you do to improve your look? Be fit; if you need to lose weight, do it. Spend the money on your uniform; more than once every ten years. Improve your mechanics; your posture, how you run, how you signal and communicate witht the table. Using video will tell you more about you look on the floor than anything else.
And don't forget to work on all the other things that were mentioned. A great looking official with terrible call selection is not worth much.
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