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Originally Posted by Eastshire
Thanks, unfortunately, this report is not in enough detail to determine the level of "institutional support" as they put it as there's one line for revenue "Not Allocated by Gender/Sport" which would include this item if it exists.
Interestingly though, the University of Iowa ran a "profit" in it's athletic department of $14.3 million for the 09-10 year. The men's teams ran at a $26.9 million profit and the women's teams ran at a $10.3 million loss (not counting indirect expenses). The football team brought in $45.85 million in revenue out of $58 million total allocated revenue. There was also $30.5 million non-allocated revenue.
I'd say my side of the bet is looking good, but this is in no way determinative.
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And again, Iowa is a top 20 program in Football. It is also, in spite of the feelings of many Cyclone fans, the dominant school in the state from a marketing (licensing rights) perspective. That school year includes a BCS game as well. 14 million seems high, but the Orange Bowl has quite the payout.