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We've got one school where I work that has a real smart AD. He raises the fees he pays every year. It may only be $1.00 - $2.50/year but he is not paying far and above anyone else in the area. (this is for sub-varsity games - the conference sets fees for varsity) Other schools have not raised fees for so long that they have had or will have to raise by $15 -$20 just to compete. He's been doing it for about 15 years. I can make as much for a JV game there as most places pay for varsity.
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