Shut it down for a minimum of a snap infraction or flag them for unsportsmanlike conduct for using verbiage or actions to deceive the opponent by making them believe the snap is not imminent.
Another take would be a foul for illegal formation, illegal shift or illegal motion on the quarterback for his movements prior to taking the held ball from the snapper.
The simplest is the snap infraction as this fiasco does not meet the definition of a legal snap.
"Hey coach. Just teach your team to play football instead of wasting time teaching them to be dishonest."
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