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I generally start with a little friendly chit-chat. You've got to work as a team and that starts with setting a friendly, congenial tone. Then I cover only those items that I want us to be on the same page about:
Crew communication
Unusual situations
Free throw coverage
Handling the gray area (where to pick up on-ball coverage)
Jump ball coverage (be ready for a quick violation or drive to the basket)
Secondary coverage areas (come and get any elephants v. don't fish in my pond)
Handling of subs
Long switching
Technical/Flagrant/Intentional fouls
Consistency
How we'll call perimeter play
How we'll call post play
Talking v. blowing
Getting/giving help on OOB
Intel about how the teams play
Intel about the coaches
Anything else that seems important
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"It is not enough to do your best; you must know what to do, and then do your best." - W. Edwards Deming
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