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I cannot stand Duke for one simple reason (well, really two, but if we ignore my officials ire with how Coach K acts...):
They are very successful, and their fans feel that makes them special, so it is fun to not like them.
That is all there is to it - being a sports fan (or anti-fan in this case) is about having fun, and having someone to not like is fun. It isn't very fun to pain Southwest Boise State School of Agriculture as the Evil Empire though - you need someone prominent and successful for that, and Duke fits the bill perfectly.
The fact that in addition to being very successful they have this sanctinmonious, "aren't we special, isn't Coach K SUCH A GREAT MAN" cult thing going just makes it that much more fun to despise them.
They are very much the Yankees. I used to enjoy "hating" the Yankees as well, but my 10 year old decided two years ago he was a Yankees fan, so of course I had to switch from hating them to cheering for them, which if also fun. Nice ballpark they have.
I am an Arizona fan by circumstance (that is where I went to school) so I hate ASU, and I despise Duke for getting all the attention, vastly more than they deserve, of course, and for their braindead fans that think their precious Coach K walks on water. He doesn't - but Lute Olson did.
Lets just hope Jake doesn't get it into his head to start rooting for the Blue Devils...
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