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I don't know what criteria they used but the game has had decreasing attendance in Chattanooga for the past 3 years. Plus, I suspect Chattanooga is NOT a place you can fly to directly unless it is from Atlanta, Raleigh/Durham, Dallas, etc. DFW (which is the airport servicing Frisco) has countless direct flights from many places, even "lesser" cities. (Especially when one team seems to always be coming from Missoula Montana ;-) )
That being said...doing it in Frisco on the same day as the Cotton Bowl in Dallas seems like a sure recipe for failure.
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