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My gosh people, get into the 21st century. There have been alcohol ads in college venues for quite some time. I know Mizzou had Busch Light ads on the scoreboard at the Hearnes Center. (Not sure if they're in Mizzou Arena now) I'm pretty sure they have them at Faurot Field too.
They play the Missouri Valley Conference tournament at the Scottrade Center every year and sell beer and the world hasn't come to an end.
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