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The school is getting endorsement dollars for putting brand name shoes on the athletes, who get nothing from it. I've never really been too high on letting the athletes get paid, but I hadn't really considered the endorsements which have the schools getting money directly for the players' behavior.
And don't tell me the kids are getting scholarships out of the deal. They get the scholarships for playing basketball, not for wearing a particular brand of clothing.
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Sprinkles are for winners.
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