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Along with what every one already said, be very positive - we want to keep them coming back!
Some officials don't know how to coach, teach, and mentor (and not everyone is cut out for that). Be encouraging. If you see them do something good, let them know - good positioning, good firm whistle, good hustle on a particular play, etc.
Don't talk down to them and/or be condescending. Be approachable and not aloof.
As was said, give them those two or three nuggets to work on. Hopefully, you can tell them they did a good job, and hopefully they'll come back.....
Just my $.02
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There was the person who sent ten puns to friends, with the hope that at least one of the puns would make them laugh. No pun in ten did.
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