In my experience, a coach may not like when you enforce rules - but they do respect you. If the crew discusses this point of emphasis in their pre-game, and if the R reinforces this point of emphasis during the coaches pre-game, and the wing official reinforces this point of emphasis when he meets the coach before the game - and then the infraction is enforced, the coach will certainly understand. He probably won't like it - but I'm sure he will understand.
I would rather have the coach respect me for being a good official, than like me because I pander to him. I have seen too many times when a coach does a 180 and slams that official that panders to him and is "friendly" with him.
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