It's the same rule reference that tells you to call a held ball if a shooter has his shot capped and returns to the floor with it. You don't call him for a travel even though you don't blow the whistle until he returns.
In this play, it doesn't matter where the shooter lands. He can land OOB or IB and it's still a held ball. The held ball happens while he is in the air, not when he lands; as evidenced by the fact that it's still a held ball even if the defender doesn't have his hand on it when the shooter lands.
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