If the rules were applied as the book says we would have a consistency across the board. Until the rule changes or is officially interpreted differently then it should be "ruled/administered" as described in 4.23 and 9.10.2-3. From what I recall the CG count is to eliminate delay tactics and get the game moving.
Based on some threads logic , we should not have a BC 10 second count if the offense move EAST to WEST? I could imagine the "noise" this would create

I realize that this is a stresh in my discussion
If the rule is followed, nobody can argue. It is in black and white (so to speak) supported by the appropiate BB bodies. I think it is when officials ( I am a young official) who know the rulling and apply them at their discretion is one of the reasons we have so many issues with fans, players and coaches .
For example would a diagonal movement constitue a drive to the basket or just a East-2-West move?
The offense have up to 14 seconds (4.9 sec hold, 4.9 sec dribble 4.9 sec hold integer) to stop a violation from happening that is a very long time and credit should be given to the defense for preventing the ball to move towards the basket.