I think the ejection component comes into play when after being warned, they choose to continue to blow you off. The ejection is there so when the coach says, "well, if he doesn't, what's the penalty?"..then you say, "there isn't one"...but the rule allows us to say "Well I'm asking you to comply right now if you choose to not comply, I can eject the player. Please simply comply so it doesn't lead to that."
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