March Money Madness: CBS Sports to spend $6 billion over 11 years for basketball tourney
CBS to ink new $6B contract for NCAA basketball - Nov. 18, 1999
Doing the math....
There are 4,015 days in 11 years (365x11).
$6,000,000,000 divided by 4015 days is $1,494,396 and, wait for it, a penny, EVERY DAY. Or approx $62,266.50 per hour, every hour of every day for 11 years.
So, yeah, If I'm CBS - I run this contract to the letter it's written and run every commercial I can.
Don't hate the player, hate the game!