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As Zebra said, it's a lose-lose situation. Never address the crowd even though it's very very tempting at times. I know there was an opportunity on Friday that I wanted to address a fan directly behind the home team's bench, ironically right behind the belligerent head coach (sorry, I'm venting). During a free throw, I strolled back to the coach and said, "Coach, I can't tell if the arrogant comments are coming from the bench area or not, but they need to stop because they are becoming unruly." He immediately turned around and said to the fan, "Will you shut the heck up before you cost us a technical!!" After the game, he met us outside the locker room and told us that he has been waiting to say something all year to that guy.
99.9% of the time I'm going to ignore it unless it's profane or racially motivated (and I will then inform game management of the situation).
-Josh
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