From my limited college experience, I've found that about half of the coaches prefer to use first names of the officials. I don't have a problem with it, but like many others here, I always refer to them as "coach" in return. I'm actually impressed when they can remember the first names of their three officials for that night - although seeing long-time veterans over the course of a regional coaching career makes it easier, I'm sure.
Half the time I can't even remember who the visiting team is going to be before I walk onto the court, or what the final score was as soon as I leave the confines.
And not to make any uninformed personal judgments or anything, but your long-time friend's an a$$.
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