To the players I'm "Ref" because that is the only thing they are going to call me anyway. First and last names for the coaches the first couple of times I have them. They will remember my name after that. Additionally, down here in the great state of Mississippi we have to give the coaches a card or small piece of paper with our names on it so they can rate us. I'm sure that helps them remember our names.
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"Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are." -- John Wooden
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