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I also recall the suggestion that the NFL shirt was redesigned, and trademarked, partially because of commercials referencing officials. The NFL had zero control over the use of the traditional black and white striped shirt because it's a standard used in so many venues.
Creating a unique design, and trademarking it, gives the league control over which commercials may use the likeness. I presume the NFL requires stiff fees as well as editorial control over content and presentation for the use of their design in any commercial effort.
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