This is a problem not just for basketball officials, but for almost every other sport. Try to establish a relationship with associations of other sports (you probably already have some "cross-sport" people) to make presentations to their group about doing basketball in their "off season".
Another thing to try is doing a large "so you want to be an official" night with other sport associations once a year (late summer is good) to recruit officials for all sports.
Also post on local college job boards in the fall. We are able to get 5-10 new officials a year by doing this. College students are usually available nights and weekends and will consider ref pay as a great part time job. Just be sure you can maintain their independent contractor status when you post.
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