You need to realize that you've got 2-3 different audiences within an association/board. The 1st and 2nd year guys, maybe 3rd too. They need a solid grounding in the basics. Then you've got your 4-7 year guys. They've got the basics, but need help getting from good official to great official. Then you've got the rest: the great officials, the life tenured officials, the growing old gracefully officials. They're probably just going to line the bird cage with it no matter what you do.
