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I recall seeing it, but IIRC it wasn't about officials, it was imagined payback by sports pros to jeering by audiences, and it was supposed to be taken seriously. I forgot which pro sports assoc. sponsored it, but my attitude is the very one it took issue with. My attitude, and that of many others, is that part of what you pay for in attending, and of what the participants are being paid for in playing, coaching, and officiating, is criticizing and otherwise razzing them loudly and as disrespectfully as desired. It simply is not comparable to people in most endeavors (as lampooned in that ad), not even most other types of performers (because your heckling, say, the orchestra could interfere with other paying customers' hearing it -- although heckling a comedian is fair game IMO because s/he's pausing for laughs). Chanting profanities, even better. Get out of the kitchen if you can't stand the heat.
OK, don't heckle true amateurs, but shamateurs like big time college sports players are fair game to heckle.
Robert
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