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Originally Posted by Bad Zebra
Bottom line...watch the commercials...they're the reason the network is able to broadcast the game.
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Maybe not watching the commercials will simply lower the amount the network is willing to pay for the games. I doubt the NCAA tournament (or the NFL, or MLB, or even the NHL) will disappear from TV, even if they get paid less for the rights.
I heard that Monday Night Football was a continuous money-loser for ABC in terms of what they could sell the ad time for. But it was incredibly valuable in promoting the rest of the network's programming and building an audience for other ABC shows, and that's what made it worth the rights fees. Is that anywhere close to being true?